Support the #BoycottGillette and #BoycottProcterandGamble campaign
WE DID IT!!! Our #BoycottGillette campaign has definitely impacted P&G profits. Here's the proof:
As a bit of background: On Monday January 14, 2019 Gillette (a brand of Procter and Gamble) publicly declared war on men and boys in a short film (1:48 minutes) titled "We Believe: The Best Men Can Be". The ad shows men, young and old, engaged in all manner of bad behavior - from bullying to sexual harassment - and encourages them to hold each other accountable and “be their best.” As accurately stated by Dr. Janice Fiamengo, "the Gillette ad is female pornography, directed by Kim Gehrig, an Australian ad-maker whose feminist work provides a vivid picture of the very different ways women and men are represented in contemporary popular culture. Gehrig's work is female positive and male negative" as is clearly represented in the Gillette ad where men are depicted and stereotyped as perpetrators of violence and sexual predators.
The following day NCFM Carolinas launched the #BoycottGillette social media campaign which went viral quickly becoming an overnight global sensation. Our NCFM Carolinas chapter president sent a letter to Gary Coombe, head of Gillette stating "in the strongest terms my disappointment, disgust, and contempt for Gillette’s “We Believe” ad which depicts males as sexual predators and bullies." The letter goes on imploring Gillette "to stop the hostilities aimed against men and boys by your company. A good place to start would be by immediately removing the “We Believe” ad followed by the issuance of a public apology along with a mea culpa for releasing such an insensitive, biased and harmful ad."
What's been the media and public's reaction? Here's are some highlights of what's happened since the launch of our #BoycottGillette social media campaign: